Senior Product Designer & UX Consultant with 8+ years of experience transforming complex systems into intuitive, user-centered digital products.

I’ve worked with companies like BMW, R+V, and AirBank, led UX Design & Research at Payfit Germany, and helped shape product direction at Vemcon, designing HMI systems and tools for the construction tech industry.

Originally from Zadar, Croatia, and based in Munich for over 10 years, I bring a clear, structured approach to design — rooted in simplicity and visual balance.

Before transitioning into product design, I studied fashion design at ESMOD, founded an online design magazine, and worked in marketing — building a strong foundation in storytelling, aesthetics, and brand.

Today, I collaborate independently with local and international teams to design elegant, user-focused digital experiences across diverse industries.